About | Blue Feathers

We are specialists in building better brands, developing powerful propositions and growing brilliant teams

After a successful corporate career in marketing, and then fulfilling her ambition of sailing a yacht around the world, in 2017 Susie Partridge started her next adventure.

Blue Feathers was founded on Susie’s strong desire to help marketers to be their best and drive their brands to succeed.

Today, our ambition is to leave you in the right place to move forward, by working in true collaboration, sharing our skills, knowledge and thinking to create lasting positive change.

Meet the team

We’ve come together as Blue Feathers to help build better brands, develop powerful propositions and grow brilliant teams. We’re a team of marketers of the highest calibre, with a depth of experience gained from leading some of the biggest and best brands in the UK and worldwide.

Click on our photos to find out more.

Susie Partridge

Catherine Russell

Cheryl Calverley

Christina Bertram

Daniel Gray

Ed Millard

Fiona Harkin

Gemma Chaldecott

Guy Chapman

Jessica Duncanson

Jess Poore

Jessie Woelke

Kim Smith

Lesley Robertson

Lucy George

Natalie Richards

Robin Sutherland

Tom Partridge

Victoria Fairbank

Susie Partridge

Work experience: Susie is the founder of Blue Feathers and leads our team. She is a customer-led strategic thinker, skilled in brand management, proposition development and facilitation. Passionate about supporting marketeers to learn and grow, Susie draws on deep experience having successfully led brands and teams across multiple industries and global regions. Her portfolio includes Unilever, Tesco, Aviva, Cambridge University Press & Assessment, British Gas, Primark and Booking.com.

What excites Susie: “Feeling the buzz when we crack hard challenges.”

Superpower: “Understanding people – clients, their customers, our team – it’s all about people!”

Catherine Russell

Work experience: Catherine is a senior copywriter with over 20 years’ experience within advertising agencies. She has a passion for long copy and is particularly strong on turning complex information into friendly, readable copy. She’s also a tone of voice specialist with a keen eye for detail – skills honed over the years on clients including Change4Life, Vodafone, HSBC, Drinkaware and Whizz-Kidz.

What excites Catherine: “When something really resonates and I think, this is going stick in people’s minds.”

Superpower: “I’m a big question-asker! I ask and I ask and by the time I’m done, I know I understand what I need to write about.”

Cheryl Calverley

Work experience: Cheryl is an ex-CEO and CMO, specialising in brand transformation, culture and leadership, and marketing effectiveness. Known for her passion, creativity, clarity of thinking and down-to-earth approach, Cheryl has rejuvenated brands ranging from Marmite, Axe, Birdseye and The AA, to eve sleep and had a guiding hand in the strategies of Gousto, Tapi Carpets, Lovecrafts and Sous Chef. Widely recognised for her impact on the marketing industry, she’s a Fellow of both the Marketing Academy and Marketing Society, with multiple IPA and Effie awards to her name.

What excites Cheryl: “I have an absolute fascination and love for people, and understanding what drives human behaviour.”

Superpower: “Seeing the wood for the trees.”

Christina Bertram

Work experience: Christina is a brand and marketing specialist, adept at combining a clear strategic vision with commercially driven execution. She has been delivering successful brand positioning and marketing plans for iconic brands for over 15 years, including Absolut Vodka, Campari, and Malibu, as well as launching Aperol Spritz into the UK. With a digitally savvy mind, Christina is passionate about connecting brands and consumers through relevance, emotion and purpose.

What excites Christina: “I feel energised when working as a team to solve business challenges and create strategies with impact.”

Superpower: “Cutting through the noise to the heart of the matter.

Daniel Gray

Work Experience: Dan has experienced almost everything in marketing over his 20+ years in the industry. From leading the marketing for world class brands like Gillette, Oral-B and ghd to working on 50+ start-ups as a digital marketing strategist and activator. Dan has worked on diverse business challenges across consumer goods, healthcare, sport, retail and ecom and has a passion for growing the digital capability of marketing teams large and small.

What excites Dan: Developing exciting and creative marketing and commercial solutions to client problems and delivering them in exciting and engaging ways.

Superpower: Demystifying and simplifying the digital world for the benefit of brands, their teams, and their consumers.

Ed Millard

Work Experience: Ed’s expertise is in marketing strategy and capability development, built over the course of more than 20 years in both brand marketing and consulting roles. Having started his marketing career in brand management on a variety of FMCG brands, including Cadbury, Ed decided to pursue his passion for capability-building. As a consultant at Brand Learning, and subsequently Principal Director at Accenture, Ed has led wide-ranging marketing capability initiatives at a variety of global organisations including Kellogg, Bacardi, PepsiCo, Kimberly-Clark, Heineken, GSK and Novartis.

What excites Ed: “The buzz you get from seeing and hearing the difference you’ve made to people’s capability and their confidence to grow.”

Superpower: “Staying calm under pressure and making sure everyone’s enjoying what they’re doing; that’s when the best work happens!”

Fiona Harkin

Work experience: Fiona is a trends and foresight specialist, delivering innovative strategic insight to forward-thinking brands. Having spent over 20 years working in leading forecasting and insight agencies and as a journalist, Fiona draws upon considerable cross-sector expertise ranging from Consumer Lifestyle and Digital Commerce to Fashion, Beauty and Technology. Her skill is absorbing, digesting and pulling together threads to form stories and scenarios that can be communicated and understood effectively by all. Above all, Fiona brings invaluable insight, clarity and direction to brands

What excites Fiona: “That ‘a-ha’ moment when a client connects with relevance and value in my work.”

Superpower: “Avoiding cliches – or lingo bingo – you won’t find me ‘circling back’ anytime soon!”

Gemma Chaldecott

Work Experience: Gemma’s brand obsession is fuelled by two decades of work across the beauty, fashion, retail, FMCG and luxury sectors. As UK Managing Director of DeVries (IPG), she developed culture-leading campaigns for Beats By Dre, Benefit Cosmetics, Diageo, IHG Luxury Hotels, and PepsiCo, with a focus on earned media and influence. At John Lewis, she led the lifestyle communications team, using purpose-driven content to reposition a retail icon.

What excites Gemma: “The power of storytelling. The ability of words and ideas to build bridges into the future never gets old.”

Superpower: “Killer cultural instinct.”

Guy Chapman

Work experience: Guy specialises in proposition development, product management and business development. He has a background in international education, having worked for the British Council and Cambridge University Press & Assessment. Prior to this, Guy worked for a global advertising agency network. MBA-qualified, Guy has strong facilitation skills, and is adept at distilling information into the essential insights that lead to effective strategy.

What excites Guy: “The variety of projects and sectors we get to work in. I really enjoy getting under the skin of different organisations to help them with their challenges.”

Superpower: “My sunny positivity – I’m always able to find the fun, even in challenging situations!”

Jessica Duncanson

Work experience: Jessica specialises in marketing strategy and campaign management. She has over 18 years of experience across a wide range of clients including Nuffield Health, British Cheese Board, the Food Standards Agency and the British Red Cross. Jessica is well known for being fast, organised and effective – a perfect combination which she uses to ensure outstanding results.

What excites Jessica: “A pack of Blue Feathers PowerPoint slides, brilliantly conceived, beautifully created, perfectly formatted and ready to be shared!”

Superpower: “Making the complex simple.”

Jess Poore

Work experience: Jess is a senior marketing specialist with experience across a breadth of areas from brand and commercial marketing to customer experience. Her passion is putting customers front and centre to drive business growth and customer happiness. She has over 20 years of experience working in telco, financial services and home services businesses including BT, Sky, Capital One, British Gas and Virgin Media. Jess brings together data and insight, creativity and commercial understanding to shape powerful brand and marketing strategies.

What excites Jess: “Having a challenge I can get stuck into!”

Superpower: “My energy and curiosity. Oh – and my wardrobe of jumpsuits…”

Jessie Woelke

Work experience: Jessie is a brand development specialist with extensive experience working internationally within advertising, brand and retail, including Ogilvy & Mather, Unilever, GSK, Weleda and Tesco. She is also an entrepreneur, with her own start-up brand in the mass market in Europe, so she practices what she preaches! Well known for her belief in the power of a great brand, Jessie enjoys nothing more than developing and managing consumer brands, working closely with clients from when there is just a speck of an idea through to getting the finished product on shelf.

What excites Jessie: “Finding new solutions to old problems and being brave.”

Superpower: “Optimism!”

Kim Smith

Work experience: Kim is an experienced business operations manager, working to facilitate business efficiency and growth. She works as part of the management team and with the team of consultants ensuring all our work is underpinned by strong operations, enabling us to deliver effectively for our clients. Kim is a true team player and an adaptable strategic thinker, unafraid of change.

What excites Kim: “Implementing smart process and technology to enable improved productivity.”

Superpower: “My intuition and ability to adapt – I’m equally happy sipping Champagne in a cocktail bar as camping outdoors in the elements!”

Lesley Robertson

Work experience: Lesley has a background in brand management and has developed her skills working for consumer brands within the food, health and beauty, and personal care sectors. With over 15 years’ experience developing brands and delivering audience-focused marketing, she is motivated by translating insight into meaningful propositions and creating impactful plans.

What excites Lesley: “I love delving into what a brand stands for, and that brilliant moment when you unlock the core idea or expression, the one that will go on to bring the brand to life creatively and coherently.”

Superpower: “Pulling all the puzzle pieces together – I’m just as at home in planning and detail as I am talking concepts and theories.”

Lucy George

Work experience: Lucy specialises in marketing strategy and capability development. She began her career in brand management at P&G and has since worked across a range of global well-loved FMCG brands spanning food, household and beauty care categories. After experiencing first-hand the transformational power of capability building, Lucy joined Brand Learning and subsequently Accenture in capability consulting roles before moving to a global marketing capability role in-house at Haleon Consumer Healthcare.

What excites Lucy: That ‘a-ha’ moment when someone grasps a new concept or theory and you know you’ve made a meaningful difference.

Her superpower: My client empathy. I’ve sat in the hot seat, both as a client and a consultant, so bring an empathetic understanding of the real-life challenges involved in landing new ideas or concepts within a business.

Natalie Richards

Work experience: Natalie is a highly experienced brand strategist and expert facilitator who has worked for a wide range of corporates, national charities and government organisations. Intuitive, pragmatic and creative, Natalie enjoys working collaboratively with clients to shape big thinking. She is a master practitioner in neuro-linguistic programming and behaviour change. Her client experience includes Johnson & Johnson, Waterstones, Bollinger, Lloyds TSB, Barnado’s, Shelter and the Food Standards Agency.

What excites Nats: “All things behaviour – what makes us tick! Unlocking motivation to act really floats my boat.”

Superpower: “Empathy – I’ll walk in your shoes. Combined with an ability to see your situation from the outside and make a considered assessment.”

Robin Sutherland

Work experience: Robin specialises in marketing and growth strategy and is passionate about utilising insight and analytics to driving brand engagement and growth. He has over 20 years of experience working mainly across Travel and ecommerce sectors for brands such as Expedia, Moneysupermarket, Kaplan, Gelato and Awaze. Robin combines in-depth consumer marketing strategy and execution expertise with a deep digital and ecommerce knowledge.

What excites Robin: “Seeing the impact on the growth and performance of companies that I have worked with.”

Superpower: “My constant need to critically analyse and understand. Even if that means analysing my friends and family, which can get me into trouble.”

Tom Partridge

Work experience: Tom heads up our business development and marketing, working with the team to drive the business forward. He is responsible for ensuring we’re well known for what we do and how we do it, or as we like to call it ‘The Blue Feathers Way’. He brings a wealth of experience at a senior level in global investment banks, including Credit Suisse, Deutsche Bank and RBS. A Chartered Accountant by training, Tom enjoys supporting the team to ensure we remain best in class.

What excites Tom: “I get excited seeing the powerful strategic and creative thinking our team delivers!”

Superpower: “Brainstorming and researching ideas! And a love of going outside my comfort zone.”

Victoria Fairbank

Work experience: Victoria is a highly accomplished graphic designer with a wealth of experience in the design industry. With her comprehensive expertise, she adeptly navigates client brand guidelines to develop visually engaging graphics and layouts suitable for a variety of applications. Victoria’s skilful integration of brand elements ensures that her designs resonate effectively with target audiences while maintaining brand consistency and integrity.

What excites Victoria: “The thrill of embracing the latest design trends propels me to continuously expand my skills and knowledge, transforming each project into a journey of innovation.”

Superpower: “I’m dedicated to bringing my clients’ design ideas to life, always aiming for that WOW factor!”

Join our team

We’re always on the lookout for talented people to join our team.

Get in touch

"Their commitment, industry experience and energetic approach to every project is second to none, and the results have been terrific." Senior Brand Manager

"If you are looking for an agency team who is meticulous with detail, grounded in customer insight and are truly forward-thinking experts - then look no further." Senior Brand Manager

"The Blue Feathers team offered structure, expertise and strategic thought throughout. I wouldn’t hesitate to recommend Blue Feathers." Head of Brand

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We are a team of the highest calibre marketers

We are specialists in building better brands, developing powerful propositions and growing brilliant teams

Meet the team

Susie Partridge

Catherine Russell

Cheryl Calverley

Christina Bertram

Daniel Gray

Ed Millard

Fiona Harkin

Gemma Chaldecott

Guy Chapman

Jessica Duncanson

Jess Poore

Jessie Woelke

Kim Smith

Lesley Robertson

Lucy George

Natalie Richards

Robin Sutherland

Tom Partridge

Victoria Fairbank

Join our team

A growing archive of success with leading UK and global brands