How to choose the loyalty rewards you offer

When people think about loyalty programmes, often the default is to think of a complex reward scheme with a blend of discounts and points which encourage customers to engage more frequently or buy more from a brand. And if you’re… show more

The Loyalty Ladder

Loyalty programmes can take different forms, from one-off offers to points, recommend a friend schemes or exclusive VIP programmes. And they can involve a wide variety of reward types from freebies to money off, access to exclusive content and charitable… show more

Customer loyalty – what it is and what we’ve learned about it

Loyalty is an area that we at Blue Feathers are often asked to help clients with. In particular, what loyalty means to our clients’ businesses and whether it’s an area worth investing in – and if so, how to approach… show more

How to get the best quality work from your agency

Having a great relationship with our clients really helps us to deliver our best strategic and creative work. We could say we’re lucky that we enjoy strong and open relationships with our clients, but luck does not have much to… show more