The Blue Feathers Journal

True collaboration – here’s how we do it

At Blue Feathers, we think it’s vital to work in a true collaboration with our clients. We’re lucky to work with top marketeers who are responsible for some of the UK’s best-loved brands, combining our clients’ expertise with our skills… show more

Why skills development benefits marketing teams

At Blue Feathers, we’re known as experts in brand strategy and proposition development, and we’re fortunate to work on some super progressive projects in these areas. But there’s another way we support many of our clients, and that’s through helping… show more

Customer loyalty – what it is and what we’ve learned about it

Loyalty is an area that we at Blue Feathers are often asked to help clients with. In particular, what loyalty means to our clients’ businesses and whether it’s an area worth investing in – and if so, how to approach… show more

How to create a good brief for successful projects

Blue Feathers, we know a fair bit about briefing – from both sides of the fence. We spend time engaging with the brand strategy and proposition development briefs we get from our clients, and we also produce our own briefs… show more

How to get the best quality work from your agency

Having a great relationship with our clients really helps us to deliver our best strategic and creative work. We could say we’re lucky that we enjoy strong and open relationships with our clients, but luck does not have much to… show more

How insight is the key to developing successful propositions

At Blue Feathers, we work with our clients to help them create insight-led successful propositions that drive business growth. A vital part of the process is getting under the skin of both consumer behaviour and business objectives. This helps develop… show more

Developing a brand strategy in a product-led organisation

Developing and implementing a successful brand strategy is one of the most challenging tasks – especially if your business is product-led. Too often we see companies getting lost in product development or going after short-term sales. Many studies show that… show more

Are online workshops still relevant?

At Blue Feathers, we facilitate a lot of face-to-face and more recently, online workshops for clients which centre around colleagues coming together to generate and build ideas for brand strategies and propositions. Traditionally, these had always been face-to-face. Back in… show more

Launching a brand in a new market

We recently completed a project for an international consumer goods company, working with them to develop a plan for launching a brand in the UK, a new market for our client. Our top 7 tips for launching a brand into… show more