Successful brands don’t just happen. They take thought, planning and management.
We help teams set a vision, build better brand positionings and develop powerful plans to bring brands closer to their customers.
Working in partnership with ambitious marketing leaders to develop:
- Brand vision, positioning and architecture
- Customer strategy
- Strategic marketing planning
How we can help you
Vision
We help you define a clear vision for your brand, to be a galvanising force for everyone involved.Customer need
We put customers at the heart of our thinking, finding ways your brand can enhance their lives.Competitors
We analyse your competitors, finding ways to effectively differentiate against them.Future-facing
We interpret trends and insights to ensure our thinking will be fit for the future.Objectives and goals
We use your business objectives to drive what your brand needs to achieve.Stakeholder engagement
We support you to engage your stakeholders to ensure our work lands successfully.Why choose us
Thinking power
We’ve built a consistent track record of success and have been the thinking power behind market-leading activity from Tesco, Aviva, Booking.com and Cambridge University Press & Assessment.
True collaboration
Our ambition is to leave you in the right place to move forward, by working in true collaboration, sharing our skills, knowledge and thinking to create lasting positive change.
Marketing excellence
We’ve all been on the client-side of things, so we know how welcome it is to have the right thinking partner at your side, able to combine excellence with your experience, and deliver it straight into the heart of your organisation.
Our work
Read about our work with clients to help them build a better brand.
Bringing clarity and purpose to a new brand at Cambridge
Working with Cambridge to create a new brand that will offer a product portfolio broader than any other in the educational sector.Defining a personalised future for Tesco Clubcard rewards
Using personalisation to increase loyalty and engage more customers in Tesco Clubcard.We'd love to be your thinking partner
Get in touch"The Blue Feathers team worked as a valued extension of the internal brand team. They digested huge amounts of customer and commercial insight and understood our brand challenge and project focus rapidly." Head of Brand
"The Blue Feathers team helped us to cut through the clutter and see past our pre-established, go-to responses, to find the most effective way to tell our story." Director of Brand & Communications
"I wouldn’t hesitate to recommend Blue Feathers. They live and breathe brands, are experts in their field and are a genuinely lovely bunch to work with!" Head of Brand
A growing archive of success with leading UK and global brands
