Aviva’s ambitious marketing team wanted to build their skills to increase impact
Post-restructure, leaders of the new team needed to:
- Identify key skills for success
- Create personalised development plans across the team
- Build skills to support team ambitions
- Deliver training and provide ongoing support to drive growth
What we did
Developed a framework and self-assessment tool
Collaboratively identified the skills needed for success. Then created a self-appraisal tool to inform personalised development plans.Designed and delivered training
Agreed focus areas and outcomes to address gaps, and developed a learner journey for each, including training.Brought senior leaders onboard
Worked with leaders throughout, setting them up as champions to support colleagues throughout their learning journey.Outcome
A skills framework and development programme which sets the team up for success.
Development-related team engagement scores increased year-on-year.
95% of the marketing team voluntarily completed their own skills evaluation.
92% of participants rated training as good or great.
What we love about the project
Supporting our clients
Supporting our clients to build their skills and expertise is something we’re passionate about.
Full leadership support
It was great to work on a project building skills across the team at scale, and with full leadership support.
Long-lasting impact
We’re proud of the long-lasting impact the programme has had, for individuals and for the team.
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Get in touch"Blue Feathers has been an invaluable support for our team. They picked up the nuances of our business and market quickly and have created a fantastic programme for us. They are highly experienced, passionate about what they do and really easy to work with." Paul Wilson, CMO, Aviva
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