Tesco’s marketing leadership team made a long-term commitment to building skills in their marketing team

To enable both personal and business growth, the leaders wanted to:

  • Empower marketers of all levels
  • By defining and embedding shared processes and language
  • With focus on propositions and concepts to enable delivery of more consistent, higher-quality own brand propositions in market

What we did

Created a capability development plan

Worked with Tesco's marketing leadership team to identify focus areas.

Developed key marketing processes

Created bespoke processes, templates and tools for key activities across proposition development, end-to-end own-brand management and concept copywriting.

Delivered training and coaching programmes

Ensured colleagues understood and adopted new ways of working, and were supported to develop and embed their skills.

Outcome

An engaged, confident team, with clear and shared processes, plus the skills to deliver sharper propositions.

Tools and frameworks embedded across the business, with visible senior leadership support.

A shared language and a shared understanding of what good looks like.

NPS score of 87 for training programmes.

What we love about the project

Long term relationship

We’re proud of the long-term relationship we’ve built with Tesco, working with them as a strategic partner on marketing capability.

Empowering the Tesco team

It’s rewarding to empower the Tesco team members to deliver more impactful marketing and helping Tesco take stronger propositions to market.

Far reaching impact

It’s exciting for us to see the far reaching and long-term impact our work has had, both for marketers and for Tesco’s customers.

 

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"Blue Feathers stands apart in their field, combining rigour, transparency and an engaging approach that truly makes them a joy to collaborate with. Their expertise has significantly advanced our brand, energising our teams and delivering real results. Work with them – you’ll be glad you did!" Hayley Pedrick, Marketing Capability Partner, Tesco

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