Propositions need to be meaningful and relevant to your customers, delivered distinctively by your brand.
Our idea-generation workshops get under the skin of your customers, revealing trends and competitor landscapes, to create insight-led propositions for products, services and experiences.
We support ambitious marketing leaders and their teams with:
- Insight distillation
- Idea generation and concept development
- Proposition creation
How we can help you
Vision
We help you define a clear vision for your proposition, to be a galvanising force for everyone involved.Customer need
We put customers at the heart of our thinking, finding ways your proposition can enhance their lives.Future-facing
We interpret trends and insights to ensure our thinking will be fit for the future.Competitors
We analyse your competitors, finding ways to effectively differentiate against them.Objectives and goals
We use your business objectives to drive what your brand needs to achieve.Stakeholder engagement
We support you to engage your stakeholders to ensure our work lands successfully.Why choose us
Thinking power
We’ve built a consistent track record of success and have been the thinking power behind market-leading activity from Tesco, Aviva, Booking.com and Cambridge University Press & Assessment.
True collaboration
Our ambition is to leave you in the right place to move forward, by working in true collaboration, sharing our skills, knowledge and thinking to create lasting positive change.
Marketing excellence
We’ve all been on the client-side of things, so we know how welcome it is to have the right thinking partner at your side, able to combine excellence with your experience, and deliver it straight into the heart of your organisation.
Our work
Read about our work with clients to help them develop power propositions.
Building customer-centric propositions at Primark
Working with Primark to create a best-in-class customer proposition development process to fuel global growth.Helping Tesco customers shop in a healthier, more sustainable way
Working in collaboration with Tesco to develop a meaningful customer proposition to drive behaviour change.Developing a distinct positioning for Aviva health insurance
Working with Aviva to re-invigorate and grow its established health insurance business by driving more sales direct to consumers.We'd love to be your thinking partner
Get in touch"Blue Feathers brought the experience and expertise we needed to finalise our Proposition Development Framework and create a plan to embed this into our ways of working. They are unafraid to challenge where needed to get to the right outcomes but are extremely collaborative and supportive by nature." Proposition Lead
"We wanted a partner to help us unite different stakeholders from across the business. The Blue Feathers team designed a bespoke approach to fit our project’s needs and helped us create engagement from the get-go." Brand Manager
"The team were so deeply invested in our business objective that it meant the results were simply outstanding." Senior Brand Manager
A growing archive of success with leading UK and global brands
